In the spirit of promoting dialogue around animal protection and supporting The Humane Society of the United States, users were invited to showcase photos of their pets with virtual content and share them with family, friends and fans using a desktop/ mobile virtual photo-booth app. The most creative submissions were showcased on the Times Square billboards.
Creative virtual content included Valentine’s Day themed stickers that users were prompted to layer onto their photographs using the desktop/ mobile-responsive interface available via a virtual photobooth. User photos were then selected and projected on Valentine’s Day across several screens in New York City’s Times Square.
