Procter & Gamble partnered with Teen Vogue for a one-day event around their Gang Up For Good campaign. The goals of this campaign were to improve engagement and create branded UGC content for their website meanstinks.com
At this one day event in New York City brand ambassadors and attendees were invited to take photos and brand them with “Mean Stinks” content to promote their support for Secret’s anti-bullying campaign
In a few hours, P&G had hundreds of glossy, branded UGC photos for use in their Event attendees, primarily fashion-forward millennials and fashion influencers in New York City
Target audience: Fashion-forward millennials and fashion influencers in New York City aged 22-35
