In 2014 the Mashable Superbowl XLVIII Partnership invited fans to snaps and share their customized Super Bowl selfies. A fun and engaging virtual photobooth experience with Superbowl content for fans to snap and share photos commemorating their Super Bowl Experience.

Social media activation: Drive fans to the Mashable Snaps Channel via press on and posted best snaps across Mashable Instagram, Facebook and Twitter accounts. #MashBowl