https://synchroma.com/wp-content/uploads/2016/09/Gigs_5.mp4 Artist Promotion Digital & Mobile Initiatives Client: Kobalt, Atlantic Records, Sony Music Services: Creative Direction Bands: Motörhead, Grouplove, Pet Shop Boys, & more Social media has revolutionized the way we communicate with friends, brands, bands and artists. For the music industry in particular, creative digital initiatives which can be shared on social media have opened up numerous possibilities to engage with fans on a personal level. The potential benefits of effective social media marketing are vast: connecting with fans, promoting tours, driving traffic to points of sale and music videos and what is more important, making a true connection in an all too crowded and disrupted digital environment. Here is a brief selection of a variety of user-generated digital campaigns we’ve had the pleasure of being involved with some of today’s hottest artists and yesterdays legendary idols. All Motion Motörhead Grouplove Pet Shop Boys Best Coast Icona Pop Melanie Martinez Galantis Youthless Band Promotion Teaser Trailer for upcoming Youthless Single Released in 2012 on Lovers and Lollypops and reviewed on NME Magazine. Watch original footage filmed on the rooftops of the East Village that inspired the trailer. Music Video for latest single High Places from the band’s LP “This Glorious No Age” A hypnotic collaborative animation for the band Youthless, featuring the artwork of visual artist Sofia Schizas. Featured in NEO2 Magazine. Published Interviews