Kate Spade

Virtual photobooth and traveling kiosk/truck in collaboration with New York-based artist Craig Redman

Visitors were invited to download an app to upload R name of the one-eedman’s one eyed character Darcel onto selfies that were streamed on a screen on the truck and shared across on social media with the hashtag #wheresthatgirl.

The truck started its journey in Soho and travelled throughout the city through the weekend before heading to Los Angeles.

Client: Kate Spade
Website: bit.ly
Date: 2013
Services: User Generated Content