Commemorating the launch of their 2013 record Spreading Rumours, Grouplove rewarded their fans and followers with access to the record’s artwork by band member Hannah Hooper. Artwork was made available as virtual content fans could access on a photo sharing mobile app. User generated photos were then showcased and shared across the band’s social media channels.

Client: Grouplove, Atlantic records
Date: 2013
Services: Creative Direction