01. Our Process

Our creative problem solving process begins by observing and empathizing with our audience.

Launched in 2011 by four of the world’s leading medical organizations, Lifebox is the only NGO devoted to safer surgery and anaesthesia in low-resource countries. They prioritize the most invisible, essential component of any complex system: safety.

Their partner healthcare workers are now on the frontlines of the COVID-19 response. Because of this, the foundation has had to rapidly re-focus their tools and training materials to help support their global network during the COVID-19 pandemic.

We created a series of custom animated videos in 4 different languages, bringing the Lifebox narrative to life and effectively improving safer surgery during the COVID-19 pandemic
Custom creative content included illustrations, infographics, animations, a training manual and an online training academy to support Lifebox’s response to the COVID-19 pandemic
Videos and online courses were translated in various languages including english, spanish, french and hindi, aiding a more global distribution of the education materials

02. Project Details

Creating educational materials for a global audience

Following a similar design and style of our previous collaborations with Lifebox since 2016, we created an entire array of illustrations and animations to convey the Lifebox messaging, from how to use a pulse oximeter during the COVID-19 pandemic, to guidance covering the donning (putting on) and doffing (taking off) of personal protective equipment (PPE)  for health workers.


Donning, Doffing, and Reprocessing of PPE


Use of a Pulse Oximeter in the COVID-19 Pandemic


लाइफबॉक्स पल्स ऑक्समीटर को कैसे साफ करें (Hindi Version)

03. The Challenge

Instructional videos rarely lend themselves to much creative flexibility due to the precise and technical specifications in both language and design that is required.

However, thanks to our familiarity with Lifebox’s work since collaborations dating back to 2016, we were able to bring to these videos a similar ‘user-friendliness’ as the Lifebox pulse oximeter itself. Concise, straight-forward and portraying a very simple 1-2-3 (plug-and-play) process. Additionally, the materials we were creating had to be easily interpreted by a global audience – not only did the videos need to be translated into 4 languages (english, spanish, french and hindi) but had to be easily interpreted and culturally familiar to a universal crowd. We were also presented with the challenge of having to combine live footage recorded on premises in Ethiopian medical facilities with illustrations and education material from various organizations, from WHO to the SPECT Trust organization and N95DECON collective, partners of this project.

03. Feedback from our clients

"I feel very lucky to have found Synchroma, and can’t recommend them highly enough. Lifebox is a global health NGO with an ambitious mission, diverse audience and a limited budget.

We urgently needed an educational video and Brenda quickly understood the brief. She brought our script to life with clever and original animations that still fit beautifully with our house style. She is fast, thoughtful, talented and warm, and we look forward to working with her and Synchroma on a regular basis."

KRISTINE STAVEGlobal Chief Operating Officer, Lifebox Foundation

"Brenda is truly an incredible graphic designer and collaborator that we love to work with at Lifebox. She is so creative, responsive and speedy; she immediately grasps the ideas we are trying to communicate and turns them into art.

I constantly hear compliments and positive feedback on the work Brenda and Synchroma have done, our end users find the materials very clear, understandable and beautiful."

NICHOLE STARR, MD, MPHLifebox Safe Surgery Fellow/ Ethiopia

Let’s Talk!

Have any questions or need a similar project? Read our interview at Lifebox.org to learn more and support their efforts.