How it worked
Followers and Fans of the designers were invited to take photos and virtually embed the artwork into their environments, transplanting a design from Spain to NYC, or London to LA.
Showcase triggered a universal interest in mobile platforms as an innovative channel of distribution for designers.
Managing to showcase over 25 different designers from 9 different countries, participants include award winning photographers, illustrators, such as Ryan Quincy (South Park, Out There), Mario Wagner (WSJ, Wired, NYT Magazine), and Chocotoy from Venezuela. Beyond exposure, promotion and distribution, this collaborative creative community allowed artists to engage with their fans and ushers in a virtual creative ecosystem that provided a digital extension to designers in the mobile and social landscape.