In March 2020 we teamed up with Lifebox Foundation to create a series of custom animations, illustrations, an online educational academy and more materials supporting their response to the COVID-19 pandemic. This is a brief overview of our creative process and the projects completed to date. More coming soon.
01. Our Process
Our creative problem solving process begins by observing and empathizing with our audience.
Launched in 2011 by four of the world’s leading medical organizations, Lifebox is the only NGO devoted to safer surgery and anaesthesia in low-resource countries. They prioritize the most invisible, essential component of any complex system: safety.
Their partner healthcare workers are now on the frontlines of the COVID-19 response. Because of this, the foundation has had to rapidly re-focus their tools and training materials to help support their global network during the COVID-19 pandemic.
02. Project Details
Creating educational materials for a global audience
Following a similar design and style of our previous collaborations with Lifebox since 2016, we created an entire array of illustrations and animations to convey the Lifebox messaging, from how to use a pulse oximeter during the COVID-19 pandemic, to guidance covering the donning (putting on) and doffing (taking off) of personal protective equipment (PPE) for health workers.
Donning, Doffing, and Reprocessing of PPE
Use of a Pulse Oximeter in the COVID-19 Pandemic
लाइफबॉक्स पल्स ऑक्समीटर को कैसे साफ करें (Hindi Version)
03. The Challenge
Instructional videos rarely lend themselves to much creative flexibility due to the precise and technical specifications in both language and design that is required.
However, thanks to our familiarity with Lifebox’s work since collaborations dating back to 2016, we were able to bring to these videos a similar ‘user-friendliness’ as the Lifebox pulse oximeter itself. Concise, straight-forward and portraying a very simple 1-2-3 (plug-and-play) process. Additionally, the materials we were creating had to be easily interpreted by a global audience – not only did the videos need to be translated into 4 languages (english, spanish, french and hindi) but had to be easily interpreted and culturally familiar to a universal crowd. We were also presented with the challenge of having to combine live footage recorded on premises in Ethiopian medical facilities with illustrations and education material from various organizations, from WHO to the SPECT Trust organization and N95DECON collective, partners of this project.