Social media has revolutionized the way we communicate with friends, brands, bands and artists. For the music industry in particular, creative digital initiatives which can be shared on social media have opened up numerous possibilities to engage with fans on a personal level.
The potential benefits of effective social media marketing are vast: connecting with fans, promoting tours, driving traffic to points of sale and music videos and what is more important, making a true connection in an all too crowded and disrupted digital environment. Here is a brief selection of a variety of user-generated digital campaigns we’ve had the pleasure of being involved with some of today’s hottest artists and yesterdays legendary idols.
