The New York Football Giants visited the NASDAQ MarketSite in Times Square to invite fans to join in the celebration of the unveiling of the Super Bowl XLVI championship ring.
Virtual content included wearables, players bobble heads and ‘pose-with’, visual hashtags and the Lombardi Trophy.
Visitors were invited to download an app to upload R name of the one-eedman’s one eyed character Darcel onto selfies that were streamed on a screen on the truck and shared across on social media with the hashtag #wheresthatgirl.
The truck started its journey in Soho and travelled throughout the city through the weekend before heading to Los Angeles.
Juicy fans were invited to access the experience by simply downloading an app, take a photo with their favorite Juicy Couture virtual content, and share their Juicy photos on all the major social networking site or email.
Procter & Gamble partnered with Teen Vogue for a one-day event around their Gang Up For Good campaign. Snaps was enlisted to improve engagement and create branded UGC content for their website meanstinks.com
Partnership with Last Click to reward Motörhead super fans with the opportunity to win once in a lifetime experiences. Fans were invited to download a sticker app where they could virtually layer Motörhead tattoos onto their skin and share their photos on social media. Best photos were rewarded with tickets, Motörhead merch & more perks.