We were invited by men’s health providers goSpring to design a set of icons to visually illustrate their e-health tech services aimed at improving men’s health. Here is a brief summary of our creative process from ideation to realization.
Research, Discovery & Proposal
This stage of the process defines the design work that needs to be accomplished including reviewing any existing material, the competitor landscape and a comprehensive presentation of visual examples.
Once 3-5 concepts and proposals were presented, the client decided they wanted to move towards a more minimal design style, such as the icons depicted above. Its adequacy defined by the simplicity, easy-to-comprehend and being well aligned with the brand messaging. All icons were to be designed in both dark and light applications.
Final Result & Deliverables
Once all final details, from the shape, style, colour modes and thickness on all lines, was defined, the final set of icons was prepared for both digital (RGB) and print (CMYK) applications as well as vector files. Final icons were presented as 2D and 3D applications (to give a more detailed picture of how the icons will live in the real world).
Art final deliverables include industry standard bundle of files suitable for every application (including metadata to enhance SEO brand exposure), from print to web to promotional items and more.