In 2014 the Mashable Superbowl XLVIII Partnership invited fans to snaps and share their customized Super Bowl selfies. A fun and engaging virtual photobooth experience with Superbowl content for fans to snap and share photos commemorating their Super Bowl Experience.

Social media activation: Drive fans to the Mashable Snaps Channel via press on Mashable.com and posted best snaps across Mashable Instagram, Facebook and Twitter accounts. #MashBowl

New York Giants

New York Football Giants Tiffany & Co Partnership (2012), Virtual Super Bowl inviting Big Blue fans to virtually "try on" and take photos with the newly revealed Tiffany & Co.designed ring using a free mobile application available on iOS and Android Platforms.

The New York Football Giants visited the NASDAQ MarketSite in Times Square to invite fans to join in the celebration of the unveiling of the Super Bowl XLVI championship ring.

Client: New York Giants / Mashable
Date: 2012 / 2014
Services: User-Generated Content
Location: New York, NY