Procter & Gamble

meanstinks_PHOTOBOOTH

Project: Virtual Photobooth | Client: P&G (Secret, Mean Stinks Campaign)

Procter & Gamble partnered with Teen Vogue for a one-day event around their Gang Up For Good campaign. Snaps was enlisted to improve engagement and create branded UGC content for their website meanstinks.com

One day event in New York City using iPads and brand ambassadors. Attendees were invited to take photos and brand them with “Mean Stinks” content to promote their support for Secret’s anti-bullying campaign. In a few hours, P&G had hundreds of glossy, branded UGC photos for use in their Event attendees, primarily fashion-forward millennials and fashion influencers in New York City.

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